Project:

SLATE AUTOMOTIVE

Category:

FULL CG FILM, EDITORIAL, MOTION GRAPHICS

Bezos-backed Slate Auto debuts analog EV pickup truck

"It’s a Slate. A radically simple electric pickup truck that transforms into whatever you need – even an SUV. Built in the USA at a price that’s actually affordable (no, seriously)."

We teamed up with our new friends at Slate to help them come out of stealth and make a statement. From early concepting to final delivery, Rideview led the charge in crafting a bold launch video and social campaign packed with CG-driven storytelling. 

Our work highlighted Slate’s radical simplicity, transformable design, and affordable vision for the future. Alongside the main film, we developed a full suite of supporting graphic design assets to amplify their brand rollout across web, social, and beyond, gaining over 10M social views in a matter of days.