Project:

SLATE AUTOMOTIVE - PrE ORDER

Category:

Creative Direction, FULL CG FILM, EDITORIAL, MOTION GRAPHICS, Generative

Slate had already made a statement with its radically simple electric pickup: a vehicle that can transform into whatever you need, even an SUV. But the real question was whether it could deliver on the promise of being actually affordable.

For Slate’s price reveal, Rideview partnered with the team again to help turn that moment into a clear visual statement: an electric truck, built in the USA, designed to be customizable, useful, and attainable.

This followed our earlier work with Slate on their launch campaign, where we helped introduce the brand through a bold CG-driven film and social rollout highlighting the vehicle’s radical simplicity, transformable design, and accessible vision for the future of EVs.

Across both projects, Rideview created film, social, and graphic design assets for web, social, and brand channels, helping Slate generate over 10M social views in a matter of days.